How Coupang transformed hiring through employee video with Seenit
Harnessing the power of employee storytelling to drive business success.
About Coupang
Coupang is South Korea’s and Taiwans largest e-commerce company.
Fast-scaling growth and retention challenges mean Coupang must constantly refresh content to support aggressive recruiting goals/
Coupang
E-Commerce
95,000 Employees
13 Global offices
Showcase culture and employee storytelling
The Challenge
For Coupang, content production has to scale efficiently despite limited resources, and every asset must not only engage but also improve conversion metrics.
“Long Q&As weren’t being read; we needed authentic, engaging culture stories people actually watch.”
Timothy Schepis, Global Employer Brand Director at Coupang
How Coupang used Seenit
Creating employee-led video content using our AI video editing software.
Getting amazing content from their team with our optimised uploading experience.
Generating a branded video that could be quickly embedded into or shared onto their channels for reach.
“Before Seenit, Coupang was doing employee storytelling through Q&A with long articles, and would post a photo, but people aren’t reading long articles anymore and we needed to find an authentic and more engaging way to showcase culture and our employees’ stories.”
Timothy Schepis, Global Employer Brand Director at Coupang
Impact across 4 years
3x
Video output
70%
VTR
5x
Views
8x
Click through
2x
Impressions
FTS Team Video Performance
Just one of hundreds of videos Coupang have created on Seenit.
20m+
Impressions
200
Applications
22
Interviews
2
Hires
“Seenit has evolved alongside us, as we’ve scaled and adapted. With the addition of Seenit’s AI functionality, it’s been especially impactful not only empowering my team to create more content, but also enabling us to deliver it faster and at a higher production quality.”
Book a demo of Seenit today
Discover the fastest way to get content from your team and turn it into impactful stories.