Unseen Group acquires employee content platform Seenit
Unseen Group has announced the completion of its 11th acquisition with the addition of employee content platform, Seenit.
Seenit is an employee-generated video tool that has enabled the likes of Amazon and Vodafone to build authentic, high-impact content that boosts talent attraction, retention and development.
The deal comes as Unseen relaunches with a new website and unified offering, designed to help large-scale employers make fair, data-driven hiring decisions while delivering exceptional candidate and employee experiences.
“I’m really pleased to introduce Seenit to the Group and I look forward to exploring how its employee-generated content platform can support our clients and partners at a time when demand is growing for more human-centred and data-driven talent solutions,” said Zac Williams, CEO of Unseen Group.
“Seenit is a perfect fit for our refined employer-led offering and further solidifies Unseen as a leading provider of talent tools, spanning from candidate engagement, through to screening, assessments, onboarding and employee development,” he continued.
Emily Forbes, Founder of Seenit, said this about joining the Unseen Group:
“From my first meeting with Zac, it was clear our missions were aligned and that Unseen was building something ambitious. I’m incredibly proud of what we’ve achieved at Seenit, and joining Unseen gives us the opportunity to scale that impact even further. There’s a lot for us to look forward to now as we enter this next chapter of growth.”
“Our goal has always been to see employee content embedded across the entire talent lifecycle as it continues to play a critical role in how candidates understand, join and grow within organisations. Being a part of Unseen allows that voice to sit alongside the Group’s existing engagement, assessment, onboarding, and development tools where it can have even greater impact.”
Unseen Group’s strategic re-launch is a response to wider changes in recruitment sectors as advances in AI continue to impact how candidates search and apply for jobs – as well as how employers evaluate AI-assisted applications.
“We’ve seen a real shift in priorities,” said Zac, “employers are under increasing pressure to cut through with content that feels genuine and recruitment and development stages that feel innovative and immediate. The addition of Seenit and employee-led video builds authenticity and real connection at scale and that’s becoming a critical differentiator in a market shaped by AI and automation.”
Unseen was advised by JMW (Legal), Cowgills (FDD), Unity (Tax), Megabuyte (Commercial) with support from Pelican Capital and ThinCats.
Learn more about Seenit here