Performance Marketing Executive

Joining the Unseen Group

The Unseen Group is reimagining talent strategies and transforming career journeys. We work with educators and employers to unlock unseen potential in early careers and beyond.

Our brands include Gradcore, graduatejobs.com, TopScore, Sten10, Pagoda Projects and Evolve Assess.

We’re a remote-first company predominantly based in the UK with co- working office space in Manchester, London, and Sheffield, and flexible hot-desking options nationwide.

We’ve worked hard to create a culture we’re proud of, and if you’re interested in joining us then we’d recommend you check out our Culture Guide first – it’s the holy grail for how and why we do what we do as an ambitious tech business.

About the Role

You’ll be working across the Unseen Group’s entire suite of brands and products, helping us to reach our target audiences with well-executed and perfectly placed marketing campaigns. If you’re ready to make your mark in a company that thrives on fresh ideas and bold strategies, this is the moment to join Unseen’s marketing team.

We’re not just ticking boxes; we’re building a powerhouse marketing unit that drives real impact across our entire product lineup. Here, you’ll work with a team that values innovation and embraces ambition, where we show up every day and take pride in our work. If you’re a results-driven marketer who’s ready to turn things up a gear in their career, let’s get started and see where that drive takes us.

Here, you’ll work with a team that values innovation and embraces ambition, where we show up every day and take pride in our work.

If you’re a results-driven marketer who’s ready to turn things up a gear in their career, let’s get started and see where that drive takes us.

Focusing solely on B2B marketing, as an experienced Performance Marketing Executive you’ll play a pivotal role in implementing and delivering highly effective marketing campaigns that deliver consistent and quality leads to the sales team and ensure we’re engaging with customers precisely and intelligently.

Working extremely closely with a Product Marketing Executive and Creative Marketing Executive, you’ll be expected to bring technical know-how to the table, designing workflows, user journeys, and implementing automations and targeted ads to ensure we’re reaching our audiences in the best way possible.

Working with email, paid and organic advertising, and other marketing tools and outlets to deliver results and fulfil intelligently targeted campaigns, you’ll bring a sharp eye for precision and data to everything we do as a team.

Key Responsibilities:

Campaign Delivery:

• Implementing and executing ads and campaigns across the Unseen product portfolio
• Managing campaigns across email, paid social, paid search, and other necessary outlets
• Regularly tracking and reporting on campaign performance and being proactive with optimisations and resolutions
• Continuously monitoring and improving ads and campaigns to ensure best results

Lead Tracking and Reporting:

• Ensuring every marketing activity we execute is tracked end-to-end, giving the Marketing Director and the rest of the team clear oversight of performance
• Producing reports on campaign performance with recommendations for improvements
• Inputting on where and how to position products according to competitor and industry practices, including advertisement placement and event showcasing
• Devising ways to attract and convert leads more effectively

Technical Implementation:

• Mapping out and implementing workflows for potential and existing customers across the Unseen product suite, ensuring communications are appropriate, well-timed and engaging
• Integrating marketing output with our CRM, ensuring there is a healthy and consistent flow of leads into the sales pipeline as well as well-tailored engagement actions for existing customers
• Optimising where necessary any existing marketing tools and workflows to improve effectiveness

About You

We’re looking for an up-and-coming marketer with 2-5 years under their belt in a similar role who is ready to move to an organisation that allows them the agency and the flexibility to really thrive and make a name for themselves.

For this particular role, you’ll be a highly technical marketer who’s more interested in data and touch points than fonts and TikTok.

We’re looking for someone who has the ambition and drive to take on a challenging but rewarding position in a new and dynamic marketing team that will be responsible for taking a wide range of products and services within Early Careers to market.

You’ll be driven and motivated by delivering leads and results for the business as we look to expand our product and customer base and increase brand awareness as an industry-leader across the early careers sector.

This role requires a strong work ethic and an ability to consistently analyse and improve.

Perfect for someone looking to go up a gear in their career and make a real, tangible impact on a growing and ambitious company.

Key attributes we’re looking for include:

• 2-5 years’ experience in a performance marketing role, or a marketing role that heavily involved campaign delivery, tracking and reporting
• Demonstrable experience in customer journey mapping
• Strong analytical and reporting skills, comfortable producing output reports and suggesting improvements
• Familiarity with marketing and CRM tools used to track campaigns, audiences, and leads. Experience with Pipedrive particularly preferable
• Good ROI-tracking skills and an ability to prove what is and isn’t working
• A self-motivator who knows how to prioritise their time and workload effectively, especially when working remotely
• Bachelor’s Degree in relevant field preferable but not essential

Unseen’s Values

We’re a company that spans a wide range of services and products across the early careers journey. Although we may work in different divisions, we’re all aligned by our shared values and sense of purpose.

We’re upfront about these values and are looking for people who really see themselves in what we stand for:

Our Core Values:

Show up. Every day.We celebrate achievements but are not defined by them - we know the next one is just around the corner and we’re always excited by what’s to come. Every day we bring fresh energy, enthusiasm and passion - not just for the end goal, but for every step along the way.

Be curious. Be seen. We grow through getting involved, raising our hands and learning from one another. We stand up, challenge what we see and ask ourselves: what else could be possible?

Not afraid to be afraid.We’re into breaking things, changing things and being brave. We bring scary ideas forward and see where they can take us. Sometimes they work, sometimes they don’t, and sometimes they change everything.

No fluff. No bluff. Just be yourself.We know that to our customers, our audience and our team - integrity matters. We believe in being open, honest and upfront at all times. We bring truth and transparency to the table and appreciate people for who they are

Take pride.The work you do matters. We get our kicks from being the forward thinkers that have a real-world impact on the lives of the next generation.

What We Offer

• Flexible working with a remote-first approach, with a monthly workspace allocation in multiple locations nationwide
• Generous annual leave amounting to 40 days (inc. Bank Holidays and Christmas)
• Life Insurance
• Flexible benefits package – you choose what works for you
• Company pension

Please note: this is a hybrid role with a mix of remote and in-office working.